There are many OEM e-cigarettes in the market, especially disposable vape kits. Many vape companies dislike this kind of product as some think the overwhelming OEM disposable vape has disrupted the market and the pricing system. But in fact, the OEM products are a very successful and common business model even outside of the vape industry.
OEM (Original Equipment Manufacturer) means the brand owner designs their products and outsources the production process to a third party, usually a professional e-cigarette manufacturer in vaping industry.
Today, some famous vape brands are vape manufacturers themselves, especially those vape brands from China. They are pretty efficient in production management and R&D. Such big players in the vape game have the financial resources to hire experienced experts and purchase the most advanced equipment to ensure their product quality and competitiveness.
In recent years, vape manufacturers have begun offering vape OEM services. Their experience and professional production skill help them dominate the vape OEM market. The benefits of cooperating with them are clear:
1. You don’t have to invest the money to develop your facilities;
2. You are free from raw material procurement, production planning, quality inspection, etc., and the factory will do the heavy job for you.
3. You don’t have to design the product from scratch; they have the pre-build molds for your choice.
4. You can monitor the production step to control the quality
Future development: vape quality and brand are the keys
Although many OEM vapes are on the market, very few can develop in the long term. Many brands lack development and marketing strategies. The quality of the product determines this aspect. The product’s quality is unstable, making it difficult for consumers to form a sustainable purchase; On the other hand, the operator lacks long-term planning. When one brand declines in sales, they probably switch to the next. They don’t have the patience for the long run.
Now is the era of branding and personalized consumption. Products should be more cost-effective, and packaging can be more fashionable and personalized. When people consume, they will pay more attention to the brand and the degree of fit with themselves. Only by impressing consumers can product sales be achieved.
You can go further by branding your brand and ensuring the stability of e-cigarette quality.
OEM is a widespread business phenomenon, as is the electronic cigarette industry, but many people associate OEM with low-end or even fake electronic cigarettes. This is unreasonable. There will always be bad merchants in every industry to bring down the entire industry. If you are looking for a vape OEM in China, don’t miss out on this post for more information.